The National Association for College Admission Counseling (NACAC) has a wealth of information from a 2005 Admissions Trends Survey they conducted.

As we all know, colleges and universities spend a lot of money, time and resources on recruiting students. According to the NACAC, the average college admissions office spends a large chunk of change on recruitment. Look how much:

$442 on each student who applies
$714 on each student who is admitted
$1,753 on each student who enrolls

This money comes directly from the admissions budget, it is not added to the students tuition. So basically, recruitment is a major cost for a college. They spend almost $2,000 on each student who ends up coming to their school on recruitment alone! In fact it’s even more money if you are from a private college (2 to 3 times more to be exact) or a small school (4-5 times more) according to the association.

To use your money wisely, look for ways where you can expand your recruitment efforts for less cash. VirtualCollegeFairs.com offers a year long membership for about the same price as it would cost your school to encourage about two students to enroll. Your membership will grant you access to every fair we have throughout the year and there are tons of them! You’ll have the opportunity to market, advertise and have direct contact with thousands of soon to be college students for an entire year. Think about how many students you could recruit with that kind of exposure! That’s a pretty sweet deal!

I recently read up on some admission statistics from the National Association for college admission counseling. You understand the admissions process well, but do you really know how much time and resources colleges spend on recruiting students? Read on to see how your school compares to national averages.

Like I said above, the statistics I’m referring to were from a 2005 study done by the National Association of College Admission Counseling. According the the association, enrollment in colleges continues to be on the rise. Yes, that means more work for you as an admissions representative! In fact, in 2005 admissions employees reviewed approximately 395 applications each at the average university, with public schools reviewing twice as many as the private schools. Whew that’s a lot of work!

So pat yourselves on the back admission reps. Sounds like you’ve got a lot on your plate and you are handling it beautifully!

Check out my next post for more statistics from the National Association for College Admission Counseling.