Every college admission representative knows about the importance of attending college fairs. At a fair, you are able to meet a lot of potential students over just a few hours in one place. It is an essential part of any admission office’s recruitment efforts.

So why attend college fairs online? According to a Boston Globe Article from January 7, 2008, UMass-Dartmouth released findings from a study which showed that colleges are implementing new technologies like blogs and social networks faster than Fortune 500 companies to reach the next generation of students. This technology that is being utilized is revolutionizing the college admissions process.

Speaking of revolutionizing the college admissions process, VirtualCollegeFairs.com provides colleges with the opportunity to attend fairs and utilize the latest technology at the same time. Online fairs are accessible and appealing to all students, will eliminate travel time and will drastically reduce the costs associated with traditional fairs.

I am not encouraging schools to scrap the idea of traditional college fairs. There is still a need for that face-to-face connection. Just make sure that you stay current and appeal to prospective students who use the Internet more and more every day. Virtual college fairs are the future. Make sure you catch the wave!