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To Tweet or Not to Tweet?

Twitter is growing by leaps and bounds, and many colleges have jumped on the trend. But should you? Twitter is a great tool, just make sure you don’t get caught in the hype and unrealistic expectations.

To Tweet:

1. Reach a Fast-Growing Market
   As a greater number of high school students begin tweeting, Twitter will become an increasingly effective tool for making and maintaining connections.
2. Maintain Connections
   Twitter is built around the idea of “followers”. By following your tweets, students interested in your school can maintain a connection over a long period of time.
3. Promote Things Fast
   The speed with which Twitter can disseminate your latest news or announcement is one of its greatest strengths. Your information goes out, instantly, for your followers to read.
4. Build Your Brand
   With a stylish twitter background, your tweets can fit right in with your school’s brand image.

Not To Tweet:

1. Can Take A Lot of Time
   Although it doesn’t cost anything to join, it will take a significant time commitment in order to see returns. Posting your latest news and events is fine, but finding and connecting with other people takes persistent effort.
2. Is It Just a Fad?
   Some new reports say that over half of people who start twitter accounts end up quitting in the first month (mostly due to the time commitment issue). While Twitter’s not likely to see a drop off in activity any time soon, continue to monitor your account and make sure you are receiving returns on the time you invest.